Designed by IBM researchers, Go.Fresh is a proprietary odour-fighting technology that will keep your fabrics fresh all day.


The Go.Fresh formula works by tightly bonding and deeply infusing fabric fibers to protect them from odour-causing sources. Because it’s safe on
all fabrics, footwear and athletic equipment, you can trust that it will
not change the look or feel of your items and the treatment will stay effective through numerous washing cycles. Go ahead, go fresh.‚Äč

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